If you own a digital agency, you know how crucial it is to conduct UX research to ensure a great user experience for your clients' websites and apps. However, the cost of conducting this research can be a significant barrier, especially for small agencies with tight budgets. But fear not, we've got you covered with some tips and tricks for conducting UX research on a budget.

User research is a vital component of creating successful products and services, however, it can be challenging to know when to conduct research and how to integrate it into the product development process. We wanted to take some time to explore when teams should conduct user research and how they can make the most of the insights gained from user research. 

We know that the lines between UX and Market research can sometimes become blurry. But fear not, dear readers, for it's crucial to understand the difference between these two magical practices to know when to wield them to your advantage.

By gathering insights and feedback from users, teams can optimize design, improve usability, and drive better business results, resulting in increased customer satisfaction and engagement.

Tanya and Olivia discuss why they started Arcana, what they’ve learned, and the issues with productivity culture.

Throughout our time in the UX industry, we’ve often been asked to “wave our magic wand” to improve user experiences.